I led betslip enhancements to reduce friction and improve clarity, including erroneous pick removal from the main CTA and minimized betslip refinements. The enhancements resulted in a 30% reduction in suspended/closed pick errors after implementation.
(2025)
I redesigned how suspended picks are represented in the betslip to clearly communicate their temporary nature. Previously, short in-play suspensions were treated the same as permanently closed markets, leading to user confusion.
By introducing a warning state with a spinner, we signalled that the suspension was transient and returned decision-making to the user, allowing them to wait for resolution or remove the pick based on their priorities.
I improved the minimized betslip to surface critical decision-making information at a glance, including bet type, odds, and a clear “$10 pays X” payout preview. The goal was to reduce cognitive load and prevent costly mistakes when users navigated away from the full betslip, ensuring they could quickly validate what they were about to place without reopening it. These improvements increased clarity in a high-intent moment and reinforced user confidence by making key bet details visible, even in a constrained UI state.
I led improvements to how errors and rewards were surfaced in the betslip so users could clearly distinguish between blocking issues and available incentives at the moment of bet placement. Error and reward states were differentiated through hierarchy, tone, and placement, ensuring critical problems couldn’t be missed, while bonuses and promotions felt supportive rather than distracting. This reduced confusion during bet placement and improved awareness of available rewards.
We weren’t certain how a condensed betslip would be perceived, so I partnered closely with the UXR team to ensure the design could be validated before rollout. I prepared the experience for usability testing by helping define clear hypotheses, designing key concepts to test, and building user-ready prototypes—focused on whether gains in bet placement efficiency outweighed the additional screen footprint.
The study confirmed users appreciated the concept but weren't strongly motivated by it, directly informing the team's decision to redirect focus elsewhere.
I led betslip enhancements to reduce friction and improve clarity, including erroneous pick removal from the main CTA and minimized betslip refinements. The enhancements resulted in a 30% reduction in suspended/closed pick errors after implementation.
(2025)
I redesigned how suspended picks are represented in the betslip to clearly communicate their temporary nature. Previously, short in-play suspensions were treated the same as permanently closed markets, leading to user confusion.
By introducing a warning state with a spinner, we signalled that the suspension was transient and returned decision-making to the user, allowing them to wait for resolution or remove the pick based on their priorities.
I improved the minimized betslip to surface critical decision-making information at a glance, including bet type, odds, and a clear “$10 pays X” payout preview. The goal was to reduce cognitive load and prevent costly mistakes when users navigated away from the full betslip, ensuring they could quickly validate what they were about to place without reopening it. These improvements increased clarity in a high-intent moment and reinforced user confidence by making key bet details visible, even in a constrained UI state.
I led improvements to how errors and rewards were surfaced in the betslip so users could clearly distinguish between blocking issues and available incentives at the moment of bet placement. Error and reward states were differentiated through hierarchy, tone, and placement, ensuring critical problems couldn’t be missed, while bonuses and promotions felt supportive rather than distracting. This reduced confusion during bet placement and improved awareness of available rewards.
We weren’t certain how a condensed betslip would be perceived, so I partnered closely with the UXR team to ensure the design could be validated before rollout. I prepared the experience for usability testing by helping define clear hypotheses, designing key concepts to test, and building user-ready prototypes—focused on whether gains in bet placement efficiency outweighed the additional screen footprint.
The study confirmed users appreciated the concept but weren't strongly motivated by it, directly informing the team's decision to redirect focus elsewhere.
I led betslip enhancements to reduce friction and improve clarity, including erroneous pick removal from the main CTA and minimized betslip refinements. The enhancements resulted in a 30% reduction in suspended/closed pick errors after implementation.
(2025)
I redesigned how suspended picks are represented in the betslip to clearly communicate their temporary nature. Previously, short in-play suspensions were treated the same as permanently closed markets, leading to user confusion.
By introducing a warning state with a spinner, we signalled that the suspension was transient and returned decision-making to the user, allowing them to wait for resolution or remove the pick based on their priorities.
I improved the minimized betslip to surface critical decision-making information at a glance, including bet type, odds, and a clear “$10 pays X” payout preview. The goal was to reduce cognitive load and prevent costly mistakes when users navigated away from the full betslip, ensuring they could quickly validate what they were about to place without reopening it. These improvements increased clarity in a high-intent moment and reinforced user confidence by making key bet details visible, even in a constrained UI state.
I led improvements to how errors and rewards were surfaced in the betslip so users could clearly distinguish between blocking issues and available incentives at the moment of bet placement. Error and reward states were differentiated through hierarchy, tone, and placement, ensuring critical problems couldn’t be missed, while bonuses and promotions felt supportive rather than distracting. This reduced confusion during bet placement and improved awareness of available rewards.
We weren’t certain how a condensed betslip would be perceived, so I partnered closely with the UXR team to ensure the design could be validated before rollout. I prepared the experience for usability testing by helping define clear hypotheses, designing key concepts to test, and building user-ready prototypes—focused on whether gains in bet placement efficiency outweighed the additional screen footprint.
The study confirmed users appreciated the concept but weren't strongly motivated by it, directly informing the team's decision to redirect focus elsewhere.